Skip to main content

 Outlook of OTT in 2024


Þ What was the State of OTT in 2023 and Outlook for 2024?:

→ In 2023, the OTT landscape saw disruptive moves with platforms offering premium content for free, impacting subscription revenue.

→ Monetization challenges persisted, none reaching break-even due to high content costs.

→ Freemium models emerged, curbing password sharing and integrating ads. Regulatory concerns lingered but censorship wasn’t favored, fostering selective data sharing.

→ Looking to 2024, expect cost-efficient content strategies with a decline in experimental content. Mergers among major players like Zee/Sony and potential collaborations like RIL/Disney may restructure market dynamics, influencing bargaining power and content costs.

→ Pricing strategies will continue evolving, likely intensifying limitations on sharing and embedding ads.

Þ What Can be Done for Better Regulation of OTT?:

→ Self-Regulation Frameworks:

▪ There is a need to encourage OTT platforms to establish transparent content guidelines and rating systems akin to traditional media.

▪ Industry-led self-regulation can address concerns without stifling creativity.

→ Collaborative Oversight Bodies:

▪ It is imperative to form independent bodies comprising industry experts, stakeholders, and government representatives. These bodies can monitor content, review complaints, and set industry standards.

→ Clear Content Classification and Ratings:

▪ There is a need to implement standardized content classification systems to help users make informed viewing choices based on ageappropriateness and content themes.

→ Transparency in Data Sharing:

▪ Encourage OTT platforms to share viewership trends selectively with oversight bodies, aiding in content evaluation and ensuring compliance with guidelines.

→ Regular Audits and Compliance Checks:

▪ There is a need to conduct periodic audits to ensure platforms adhere to established guidelines, fostering accountability and responsible content curation.









Comments

Post a Comment

Popular posts from this blog

ECONOMY

BASICS OF ECONOMY THROUGH MIND MAP      Just click on link:   Mind Map
Post a Comment
Read more
                                        W eb 3 is not Web 3.0 The internet has been evolving at a rapid pace, and the emergence of terms like "Web 3" and "Web 3.0" has sparked curiosity and debate. While these terms are often used interchangeably, some proponents argue that there is a nuanced difference between the two. In this blog post, we delve into the realms of Web 3 and Web 3.0, shedding light on their unique aspects and exploring the future they envision for the internet.   Web 3.0: A Semantic and Intelligent Web: Web 3.0, also known as the Semantic Web or the Intelligent Web, encapsulates a vision of the internet that is more intelligent, interconnected, and meaningful. At its core, Web 3.0 aims to enhance the web experience by enabling machines to understand and interpret web content, thereby providing more efficient and personalized information retrieval.   T...
Post a Comment
Read more
  About Traditional Knowledge (TK) • TK is knowledge, know-how, skills and practices that are developed, sustained and passed on from generation to generation within a community, often forming part of its cultural or spiritual identity. o Until now, access to complete TKDL database is restricted to 14 Patent Offices worldwide for purposes of search and examination. About TKDL • TKDL, first of its kind globally, is a database of Indian traditional knowledge established in 2001, by Council of Scientific and Industrial Research (CSIR) and Ministry of AYUSH. • It contains information related to Ayurveda, Unani, Siddha, Sowa Rigpa, and Yoga in five international languages (English, German, French, Japanese and Spanish). • It seeks to prevent misappropriation of country's traditional medicinal knowledge through patenting worldwide. o TKDL is an effective deterrent against bio-piracy. • Significance o Inculcate thought and knowledge leadership through Bharatiya Gnana Parampara, under New ...
Post a Comment
Read more